Chicago River and skyline view from Terracom's 20th anniversary party. Photo: Joan Hackett
Terracom became its own client to celebrate its 20th anniversary in 2010.
The year kicked off with unveiling of an updated Terracom logo and tagline, timed to coincide with a strategic sponsorship. Then came a publicity push, which included awards for conservation leadership and corporate social responsibility, a special Earth Day video, and coverage of Terracom by major national and regional media.
The celebration culminated with a party for clients and colleagues in a LEED gold space in downtown Chicago's Merchandise Mart, featuring local, organic fare; sustainable floral arrangements; and live music.
Services
- Marketing & PR Strategy
- Brand Development
- Publicity & Media Relations
- Social Media
- Sponsorship Planning
Results
Selected results from this project include:
- Coverage by US News & World Report
- Feature profiles by WBBM Newsradio and the Daily Herald
- A Grassroots Conservation Leadership Award from the the Chicago Wilderness Habitat Project
- A Communitas Award for Excellence in Corporate Social Responsibility - Making a Difference
- A brand-building video
- Attendance by nearly 90 clients and colleagues - leaders in Chicago's sustainability community - at the anniversary celebration
- New Terracom clients
